In a departure from past practices, UBL organized its first-ever pre-loved goods sale, the Heart-to-Heart Market, driven by 13 passionate employee volunteers under the Proyash platform. This initiative marked a significant step in UBL’s journey towards social impact.

With the motto “From one heart to another,” the initiative intertwined the act of repurposing pre-loved items with providing compassionate aid to families in need during Ramadan. This cycle of care resonated both environmentally and socially.

The campaign unfolded in two phases, offering employees a meaningful platform to contribute. Their dedication was evident as they eagerly donated their belongings, recognizing the collective impact of their actions.

The Heart-to-Heart Market became a symbol of hope and compassion, with employees enthusiastically participating, not only in purchasing goods but also in supporting a noble cause. The culmination of the market saw pre-loved items transformed into tangible support for underprivileged families, with proceeds directed towards essential food rations.

Beyond mere assistance, the initiative reflected UBL’s deep commitment to social responsibility and community engagement, reaffirming its role as a catalyst for positive change. By transcending conventional business practices, UBL prioritizes creating positive impacts across all fronts.

Through initiatives like Proyash and the Heart-to-Heart Market, UBL empowers employees to drive change, fostering a culture of compassion and unity. Alongside, Proyash enables employees to dedicate time to impactful social causes, addressing critical issues such as healthcare and support for underprivileged groups.

As UBL navigates today’s challenges, initiatives like the Heart-to-Heart Market light the way towards a brighter, more inclusive future. By harnessing collaboration and community engagement, UBL remains committed to making a meaningful difference in Bangladesh and beyond.