This is the first Surf Excel collaboration with any government authority in the country. The two parties signed the MOU on the 14th of March at Nagar Bhaban. The collaboration will remain in effect for the entire year of 2019. Jakir Hossain Majumdar, Executive Director of the DTCA and Zeeshan Bayezid Rahman, Category Head, Fabric Solutions from UBL signed the agreement.

During the event, the Street is open for all, with no entry restrictions. Children of all ages can come to spend time, running around, playing games, painting and cycling. They are encouraged to learn values like teamwork, friendship, respect and discipline by engaging with each other.