Research: Demand for CSR among Millennials

Surf Excel launches campaign for World Environment Day with Footsteps

As a part of CSR for the World Environment Day 2021, Surf Excel Bangladesh took an initiative with the non-profit Footsteps to teach young children about nurturing plants in their home.
Surf excel bangladesh csr

Students participating in this campaign from english medium schools were sent a DIY Plant package containing (plant, pot, soil, compost, module/ brochure of planting tree, round shove, white t-shirt, and guideline on how to save your planet) by Footsteps and designed with the Surf Excel team. Parents documented (video) their tree planting activities which will involve getting dirt on their clothes in the process, as a part of the “Dirt For Good” movement by the brand, uploading them in social media and getting more people to do the same.

Under the tagline “দাগ একটু লাগুক তবু পরিবেশটা বাঁচুক”, the videos were promoted by the brand on social media, encouraging more parents to teach their children about planting trees and climate change.

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