Starting humbly in 2002 with just five employees and a focus on black-and-white TV production, Minister Group has overcome hurdles such as the Covid-19 lockdown and currency fluctuations, steadily expanding with governmental support and a steadfast commitment to quality.

Shemul highlights the company’s core values of innovation, sustainability, and global expansion, emphasizing eco-friendly practices and community engagement. Through prioritizing research and development, the Minister Group remains competitive and responsive to market demands, providing comprehensive after-sales support and ensuring quality at every stage of production.

With a focus on international markets, Minister Group implements rigorous quality control measures, adheres to ISO standards, and forms strategic partnerships. Embracing e-commerce, digital marketing, and omnichannel strategies locally ensures broad customer reach and a seamless shopping experience.

Shemul’s personal vision for the Minister Group includes aspirations for expansion, product innovation, environmental responsibility, team development, customer satisfaction, financial stability, and global recognition, with the goal of achieving significant market share by 2026.