The freedom we are afforded by the social media platforms dims our sense of what would be termed as Common Sense behavior in most cases. Before they indulge themselves in the world of Social Media Robi’s #CommonSense campaign aims to facilitate the society to hit the pause button.
Essentially an awareness campaign, Through creative endeavors #CommonSense tries to instigate behavioral changes among people. The campaign has so far concentrated on awareness content focusing on short videos warning people of the dangers of crossing the streets, taking pictures of individuals without their consent. #CommonSense has an online community of over 42,000 people that creates social awareness via videos and online engagement on a regular basis.