Research: Demand for CSR among Millennials

bKash Drives Literacy and Education for Underprivileged Children at Ekushey Book Fair

bKash sets an ambitious goal to collect 100,000 books for underprivileged children at the Ekushey Book Fair, while enhancing the fair experience with cashback offers and inclusive amenities. This initiative fosters literacy and education, going beyond the fair as a nationwide movement.

In the heart of Dhaka, amidst the bustling crowd of the Ekushey Book Fair, a beacon of hope shines brightly for underprivileged children. For the fifth consecutive year, bKash, the country’s leading mobile financial services provider, is spearheading a book donation initiative that transcends mere transactional engagements. As visitors, writers, and publishers converge on this cultural festivity, bKash’s booths stand out not just for facilitating payments but for fostering a movement towards literacy and education for those less fortunate.

A Campaign of Compassion and Connectivity

This year, bKash has set an ambitious goal to collect 100,000 books, aiming to surpass the commendable total of 147,000 books distributed over the past four years. The initiative is more than a charitable act; it’s a testament to the collective power of a community uniting for a noble cause. By setting up 07 booths across the fair premises, bKash has made book donation an accessible and seamless process. Visitors are encouraged to donate books, which will then be distributed to libraries and educational institutions catering to underprivileged children through the Prothom Alo Trust. The essence of this initiative is beautifully encapsulated in the joy and anticipation of young minds awaiting their turn to delve into the world of books.

Enhancing the Fair Experience

The Ekushey Book Fair is not only a hub for literature and intellectual exchange but also a place where bKash enhances the visitor experience through thoughtful services. Recognizing the diverse needs of fair-goers, bKash offers 15% instant cashback on payments made at book stalls, a small yet significant gesture that encourages more people to engage with the fair’s offerings. The convenience extends to QR codes, USSD codes, and payment gateways for instant transactions, ensuring that every purchase is not just a transaction but a contribution to the fair’s vibrancy. Additionally, amenities such as seating arrangements, complimentary beverages, and wheelchairs underscore bKash’s commitment to inclusivity and comfort.

Beyond the Fair: A Nationwide Movement

The reach of bKash’s book donation initiative extends far beyond the confines of the Ekushey Book Fair. With the provision to donate books at local bKash centers and through the bKash app, the campaign transcends geographical limitations, inviting participation from across the country. The initiative is a clarion call to action for anyone willing to contribute to the noble cause of education and literacy. This year, with a goal to distribute 15,000 books to underprivileged children, doubling last year’s effort, bKash is not just donating books; it’s sowing the seeds of hope, knowledge, and a brighter future for many.

In the grand tapestry of the Ekushey Book Fair, bKash’s initiative stands out as a poignant reminder of the power of collective action and the enduring value of education. As books change hands from donors to recipients, a cycle of learning and empowerment is set into motion, reaching far beyond the immediate impact. It’s a narrative that not only celebrates the generosity of the community but also highlights the transformative potential of literacy. In this journey towards a more enlightened society, bKash’s commitment to bridging the gap between abundance and need through the medium of books is a beacon of hope and a blueprint for meaningful corporate social responsibility.

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