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Research: Demand for CSR among Millennials

Alihussain Akber Ali FCA on How BSRM Building Better Communities, One Step at a Time

“The scope of CSR is expanding day by day in Bangladesh. So, we look forward to collaborating on the social development of our country.” – Alihussain Akber Ali FCA, Chairman and CEO, BSRM Group of Companies

What is BSRM Group’s philosophy on planning CSR initiatives?

BSRM believes that community initiatives should be a part of corporate culture, not only as a form of philanthropy. BSRM’s CSR has a set of core values such as respect for human rights, valuing our employees, and investing in technologically innovative solutions for sustainable energy flow.

What motivates you to work with marginalised communities in partnership with YPSA, and how are you planning to take this programme into the next decade?

Our award-winning three-year project “BSRM-YPSA Livelihood Programme” started in October 2016 in the Mirsarai area of the Chittagong District. Since then, the project has been able to serve 368 households through customized loan products. YPSA is an organisation working for the sustainable development. The project has drastically reduced the dependency of the hillside inhabitants on local moneylenders.

What other milestone in terms of CSR activities has BSRM achieved?

Through BSRM’s CSR vision, the BSRM Foundation was created. It is an NGO that is dedicated to social causes. BSRM Foundation is collaborating with other organizations to develop, implement, and monitor various projects focusing on education, health, livelihood, WASH, nature and conservation, and Crisis Management throughout Bangladesh. Besides the year-long activities, the company developed the HDU Unit in Mirsarai General Hospital, during the pandemic. Additionally, we have also contributed to the prime minister’s funds, and supported employees.

What challenges did you face while working in communities around Bangladesh?
Primarily, there are no legislative laws and rules for CSR activities. Moreover, a lack of information and data creates a hindrance in finding the right beneficiaries. BSRM strives to maintain proper monitoring and reporting of the project activities. However, sometimes a lack of proper documentation on the part of third parties makes this challenging.

How can other sectors help companies create more effective change in our communities?

The corporate sector can aid the development of the country by participating in development projects. However, other stakeholders such as the government and private companies should also be involved. The government should make a common guideline for regulating CSR projects and activities which companies can follow. So, with the help of the government, and the involvement of other stakeholders, we will be able to make more effective changes for the betterment of society.

What are your thoughts on the future of CSR in Bangladesh?

In the near future, BSRM intends to be engaged in sustainable projects focusing on skill development, bringing changes in livelihood, and filling gaps in the health and education sector.
BSRM is taking the initiative to provide people with skills development training to increase the level of community development. We believe that the scope of CSR is expanding day by day in
Bangladesh. So, we look forward to collaborating on the social development of our country with other stakeholders.

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